Buying gold in Kerala is not just a transaction—it’s a cultural ritual passed down through generations.
Whether it’s for a wedding, a baby's first chain, or Onam gifts, knowing the difference between 24K, 22K, and 18K gold can save you money, stress, and regrets.Karat (K) refers to gold’s purity. Here’s a simple comparison for quick understanding:
| Karat | Purity % | Composition | Best Use |
|---|---|---|---|
| 24K | 99.9% | Pure gold | Coins, bars, investment |
| 22K (916) | 91.6% | Mixed with silver, copper, and zinc | Kerala jewellery |
| 18K | 75% | Lower gold, stronger alloy | Modern/studded ornaments |
24K Gold: Like Pure Ghee—Rich but Fragile
Analogy: 24K is like pure ghee—luxurious, pure, and elegant. But would you deep-fry in it daily? Probably not.
Usage:
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Ideal for gold coins and bars
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Too soft for heavy-use jewellery
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Mostly used for gifting or investment
22K Gold: Like Coconut Oil—Strong, Everyday, Trusted
Analogy: 22K is like our trusted coconut oil—pure enough for regular use, but strong enough to cook with.
Why it's perfect for Kerala jewellery:
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Stronger alloy holds designs well
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Used in Kaashu Mala, Manga Mala, Elakkathali
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The standard in traditional weddings and temple jewellery
18K Gold: Like Sunflower Oil—Modern and Light
Analogy: 18K is like sunflower oil—lighter and ideal for fast-paced lifestyles.
Features:
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Popular in studded and designer jewellery
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Common in metro markets like Kochi, Bengaluru, and Dubai
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Budget-friendly option for new buyers
Quick Guide: What to Choose?
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Go for 22K (916) for traditional ornaments
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Buy 24K for long-term investment or savings
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Choose 18K for trendy, lightweight, or gemstone-studded pieces
Buyer Tips
Always check for:
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BIS Hallmark
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Purity certificate
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Detailed invoice with breakdown
Fatherly Advice
“Buy gold the way you cook—know your ingredients, trust your sources, and always value purity over polish.”
