Discover the Faroe Islands’ new self-navigating car rentals. These curated journeys send you to hidden spots chosen by locals, not algorithms. Available from July 8 at regular rental rates.
Instead of following crowds to the same tourist sites, these cars take you on curated routes designed by locals.
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You don’t choose where you go.
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The car decides the journey.
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You agree to follow its directions for the whole day.
Why This Matters
Tourism worldwide often clusters around the same spots.
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Social media algorithms push the same images.
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Popular locations get more visitors.
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The result is overtourism and predictable trips.
The Faroe Islands faced the same issue at a few sites. Now, they’re reversing the flow.
How It Works
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Routes are built with Google Maps and local tips.
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Cars guide you to quiet corners, far from the crowds.
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Local experts handpick spots that many visitors miss.
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Three dedicated cars are available at launch.
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All rental cars can use this system if opted in.
What You Need to Do
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Rent a car starting July 8.
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Pay the same price as a regular rental.
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Sign an agreement to follow the directions with no clue of the destination.
The Backstory
This system builds on the Faroe Islands’ earlier project, Google Sheep View, where sheep helped map the road network. That effort now makes self-navigating travel possible.
A Question for You
Would you give up control of your trip and let the car decide?
