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Showing posts with label Diamond Expertise Centres. Show all posts
Showing posts with label Diamond Expertise Centres. Show all posts

Saturday, August 09, 2025

Tanishq Introduces In-Store Diamond Testing In Partnership With De Beers

Tanishq now offers in-store diamond testing at select outlets across India.

This service is part of their ongoing partnership with De Beers, the global leader in natural diamonds.

Here’s what it means for you:

What You Can Now Expect at Tanishq

  • Proof of Natural Diamonds
    Every diamond can be tested with De Beers’ SynthDetect machine.
    It confirms whether the stone is natural or lab-grown.
    Works on both loose diamonds and mounted jewellery.

  • Light Performance Testing
    Diamonds can be tested using Lightscope.
    You’ll see how well a stone reflects light – a key factor in its sparkle.

  • Inclusion and Laser Mark Checks
    Staff can show you internal features and laser markings on your stone.
    You’ll get a clear look at what makes your diamond unique.

What Is a Diamond Expertise Centre?

Tanishq has opened Diamonds Expertise Centres inside their stores.

These are dedicated spaces where:

  • You can test diamonds on the spot

  • Complex gem data is shown in simple visuals

  • Trained staff explain test results clearly

  • You get more confidence in what you’re buying

Where Can You Try This?

  • The first centres opened in Bengaluru.

  • Tanishq plans to launch 200 more this year.

  • Eventually, every Tanishq store will offer this service.

Why Is Tanishq Doing This?

Tanishq wants to make your diamond purchase more transparent.

Ajoy Chawla, CEO of Tanishq, says the goal is to:

“Go beyond display and turn diamond buying into a clear and educational journey.”

What Does De Beers Bring to the Table?

  • De Beers provides trusted technology like SynthDetect.

  • Their expertise supports Tanishq’s retail presence in India.

  • The two brands joined hands last August to promote natural diamonds.

India is now the second-largest diamond market in the world.

Planning to Buy a Diamond?

Ask your local Tanishq store if they offer diamond testing.

If you're in Bengaluru, you can already walk in and check.

Want to be sure your diamond is natural, well-cut, and properly graded?

Now you can see the proof before you buy.