A startup called Aether is turning it into something new: the world's first carbon-negative diamonds. Aether is planning to incorporate the diamonds into a new line of fine jewelry that it wants to appeal to consumers based on design, not solely the environmental message. Get to know Ryan Shearman and Dan Wojno. The company will launch first with a waitlist and plans to begin to sell diamonds in early 2021.
Useful link: https://www.aetherdiamonds.com
