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Wednesday, August 05, 2026

The Dawn Of N3W5: A New Era In Luxury Watchmaking

Former Audemars Piguet CEO François-Henri Bennahmias is making a high-profile return to the horology world with the launch of N3W5, an independent luxury watch brand. Backed by a substantial investment of 30 million Swiss francs, the new venture distinguishes itself through a talent-first philosophy. N3W5 is set to debut with two inaugural collections featuring its own proprietary movements, ahead of its highly anticipated official launch at Dubai Watch Week 2027.


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