Rolex has enacted its second price hike of 2026, building upon an initial increase earlier this year in January. This latest round of adjustments specifically focuses on the luxury watchmaker's gold and two-tone models, raising their retail prices by approximately 5% and 2.5%, respectively. The brand's decision to alter its pricing structure stems directly from escalating raw material expenses—particularly driven by record-breaking gold valuations on the global market—alongside the mounting economic pressure from United States tariffs levied on Swiss imports.
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