The Tiffany & Co. flagship store in Beijing’s Taikoo-Li Sanlitun district features a striking exterior composed of curved, translucent glass fins that provide the building with an ethereal aesthetic. This design marks the fifth collaboration between the brand and the architectural firm MVRDV, continuing a series of facades defined by expressive three-dimensional forms and pioneering materials. Taking direct inspiration from the fluid, organic jewelry masterpieces of Elsa Peretti, the structure introduces a new design motif that seamlessly blends high-end craftsmanship with innovative modern architecture.
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