The "Live Nobile" movement, born from a collaboration between Avignonesi and artist Amrita Marino, serves as a celebration of life’s small and meaningful daily moments. Launched in honor of the winery’s 50th anniversary, this campaign represents a strategic shift toward a more modern and diverse audience. By integrating wine into broader cultural conversations, the initiative adopts a fresh, trend-forward perspective that redefines the appreciation of wine as a contemporary way of life.
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