RetuRO, the company operating Romania's deposit return system (DRS) through a public-private partnership with beverage packaging manufacturers and the state, has achieved remarkable success since its launch in November 2023. CEO Gemma Webb described the project as a "zero to hero story," highlighting the system's effectiveness in collecting clean, highly recyclable products with low contamination and full traceability. As a result, RetuRO claims to be the largest fully integrated deposit return system globally. Between its launch and the end of September 2025, Romanians returned approximately 7.5 billion beverage containers, including 4 billion PET bottles, 2 billion metal cans, and 1.5 billion glass containers, resulting in the collection of over 500,000 tonnes of high-quality recyclable materials.
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