The eleventh Deloitte Swiss Watch Industry Study is based on surveys and interviews conducted between June and July 2025. It includes feedback from 111 senior industry executives, insights from industry experts, and responses from 6500 consumers in Switzerland and key export markets such as China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the U.A.E. the U.K, and the U.S. This year, Mexico was added to the consumer survey, with a dedicated section analyzing its growing market. The study offers an independent, comprehensive view of the industry from multiple perspectives.
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