Brecken Branstrator was spot on. The colored stone trade has relied so much on in-person trade shows, many find it challenging to direct their attention to chasing e-mail, WhatsApp, WeChat, and text messages, while at the same time getting decent images of product onto their website, if they have a website. Selling at a distance requires a significant investment and skill---in know-how, in technology, and much more. It's just like any new business---there's a lot to learn about it.
Discover P.J. Joseph's blog, your guide to colored gemstones, diamonds, watches, jewelry, art, design, luxury hotels, food, travel, and more. Based in South Asia, P.J. is a gemstone analyst, writer, and responsible foodie featured on Al Jazeera, BBC, CNN, and CNBC. Disclosure: All images are digitally created for educational and illustrative purposes. Portions of the blog were human-written and refined with AI to support educational goals.
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