Get to know Edzard Van Der Wyck. The company will sell you a wool sweater it claims will last a lifetime. They will even thrown in a free sheep----each sweater comes embedded with a chip that its owner can use to track their adopted animal on the New Zealand farm where the startup sources its wool. Customers get updates to their phones, detailing their sheep's major life events, including if it gives birth and when it eventually dies. A brilliant storytelling sweater!
Useful link:
https://sheepinc.com
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