Sparkle Cut Technology

Sparkle Cut Technology involves cutting microscopic grooves into round diamonds to redirect beams of light through the table, increasing the diamond's sparkle without changing any of its structural integrity or losing any carat weight. The company uses a proprietary algorithm to determine the exact location, number and depth of grooves needed in order to maximize brilliance. The technique works with both natural and lab-grown diamonds of any color or clarity, as long as they are round. They are working on developing the technology for fancy-shaped diamonds. Take a look.

Useful link: https://sparklecut.com