Startup stories. Get to know Mirco Weigert and Lorenz Hampl. Fritz-Kola is popular because customers see it as being authentic. Its authenticity derives from its image of a company that was founded by students who wanted to offer a product with a better taste and higher caffeine content than regular cola. At the beginning nobody believed them. Now they are competing with the biggest brands on earth: Coca Cola and Pepsi.
Useful links:
https://www.bbc.com/news/business-53593138
https://www.fritz-kola.de
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