Buying at auction can be an intimidating process for a newbie watch collector. But less so at Christie’s, thanks to the house’s growing focus on online sales geared to younger and newer buyers.
Case in point: Christie’s has teamed with The Keystone, a Beverly Hills, Calif.-based watch dealer, to present a first-of-its-kind sale, dubbed “Christie’s Watches Online: The Keystone Collection.”
The sale, which runs from July 30 to Aug. 13, features 222 lots spanning multiple decades, from modern timepieces to sought-after vintage models; multiple brands, with an emphasis on Rolex sport pieces and Patek Philippes; and a vast range of price points, with the bulk of lots falling in the $3,000 to $10,000 range.
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