The Israel Diamond Exchange (IDE) has launched an international awareness campaign, highlighting the unique features of natural diamonds.
The bourse will promote its “I love natural diamonds” campaign — which it says is the first international initiative by a global diamond center to differentiate real diamonds from synthetics — over social media. It will feature several short videos, released over a number of weeks, starting with a piece entitled “Fake Times. Real Diamonds.”
The project was first announced at the World Federation of Diamond Bourses (WFDB) executive committee meeting held in Israel.
Many thanks to Rapaport.
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