Jay Webb and Biju Parekkadan foresee in their recent graphic novel, Legend of Sumeria, their vision of a near-future dystopian society: a corporation called Nyima acquires a DNA ancestry company (think 23andMe or Ancestry.org), along with its huge database of genetic profiles. From there, all of that data is used to create a new social media platform-cum-genetic security system called the SEQ Network, which recommends products, services, and even romantic partners based on what inferences about people can be gleaned from their genetic profiles, and tracking everything—from users’ banking transactions to their location—using their DNA signatures. It's already beginning to happen.
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