Helzberg Diamonds has launched its own collection of lab-grown jewelry, Light Heart, citing increased consumer demand for synthetics.
The jeweler — owned by Warren Buffett’s Berkshire Hathaway — first introduced the line late last year in a limited number of its stores. Prices of Light Heart items on Helzberg’s retail site ranged from $400 to $9,000 at press time. Many thanks to Rapaport.
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