World famous jeweller Tiffany & Company has launched an initiative to provide greater transparency about the origins of its diamonds to customers, from miners to retailers.
Following in the footsteps of the world’s No. 1 diamond miner, De Beers, which is testing a blockchain technology-based platform aimed at clearing the supply chain of imposters and conflict diamonds, Tiffany has begun tracing each of its individually registered diamonds (0.18 carats and larger) by a unique serial number.
I hope it works.
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