The London Observer looked at Harvard Business School professor Shoshana Zuboff’s new book, the title of which perfectly describes the deep dark waters we’ve entered: “The Age of Surveillance Capital.”
“Surveillance capitalism,” Zuboff wrote, “unilaterally claims human experience as free raw material for translation into behavioral data. Although some of these data are applied to service improvement, the rest are declared as a proprietary behavioral surplus, fed into advanced manufacturing processes known as ‘machine intelligence,’ and fabricated into prediction products that anticipate what you will do now, soon and later. Finally, these prediction products are traded in a new kind of marketplace that I call behavioural futures markets. Surveillance capitalists have grown immensely wealthy from these trading operations, for many companies are willing to lay bets on our future behavior.”
Who is going to regulate the new behavioural futures market?
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