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Friday, July 09, 2010

Diamond Branding Opportunity

Avi Krawitz was spot on. For the average consumer, a diamond is a diamond no matter where it comes from and Zimbabwe represents Africa, despite the positive achievements of its neighbors. So true. The Blood Diamond movie message: “January 2003, 40 nations signed The Kimberley Process — an effort to stem the flow of conflict diamonds. But illegal diamonds are still finding their way to market. It is up to the consumer to insist that a diamond is conflict-free.”

Useful links:
www.diamonds.net
www.forevermark.com
www.riotintodiamonds.com/diamantaire
www.canadamark.com

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