Whatever it takes, that’s what it takes. Remember the anecdote about what the president of Rolex told the president of Timex? “You sell time. I sell prestige.” You can have clothes off the rack without fashion, but you can’t have fashion without style. That’s even more true of jewelry. Accessories can be mass-marketed. But an enduring token of true love – that’s jewelry. It’s an individual, custom-chosen, intimate gift – the quintessential expression of romance. That’s our trade. It’s the roots we must return to.
- David Marcus
www.ladcwc.com
www.transguardian.com
www.diamonds.net
Spot on.
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