The nuthatch and brown creeper are different bird species that look a lot alike and eat insects in the same wooded areas in North America. You might think they compete, but they don't. In accordance with a common arrangement in nature that ecologists call the competitive-exclusion principle, the brown creeper starts searching for insects at the bottom of a tree while the nuthatch starts from the top. Entrepreneurs can learn from this evolutionary process, which unfortunately isn't very common in the business world. Business competitors will normally compete in a death match unless one finds a new market niche or a new process to address the existing market. The best strategy is to invest a modest amount of energy into an innovation, as the nuthatches did in moving to the higher branches.
- Richard Mammone
www.ece.rutgers.edu
http://best.rutgers.edu
I really liked the analogies. Spot on.
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