A diamond’s trip down the pipeline can be a long one, with many stops along the way - at the rough dealer, the polisher, the jewelry maker and wholesaler - until it arrives in a store. And while all of theses stages are essential, the final eighteen inches across the retailer’s sales counter to the consumer are the critical stage. If the product fails to move across that final foot-and-a-half, the pipeline grinds to a halt.
- Ken Gassman
www.kennethgassman.com
www.diamondintelligence.com
So true!
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