A retail jeweler's biggest sale almost cost him his business. Here's what went wrong plus a few lessons to help prevent this from happening to you. Great lessons indeed. Thank you Cheryl Kremkow.
Gem dealer Jeffrey Bilgore, who specializes in high-end one-of-a-kind pieces and also has experience as a retail gem buyer, says a 50 percent to 60 percent markup is the norm at this price point.
I feel like Jimmy Stewart in It's a Wonderful Life. The outpouring of support from my customers has been overwhelming. My customers know I wouldn't cheat anybody. But now I am afraid to sell anything to anyone of any consequence.
- Jim Jackson
Useful link:
http://equatorianimports.com
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