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Saturday, July 18, 2009
Unlocking Opportunities For Growth
Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk by Alexander B. van Putten + Ian C. MacMillan offer a tool they call Opportunity Engineering (OE), which shows companies how to engineer the risk out of uncertain opportunities in order to pursue more high-payoff innovations. A must read.
Labels:
books,
business,
innovation
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