How Shoppers Make Decisions In Recession
http://www.time.com/time/business/article/0,8599,1899035,00.html
Companies will start to play a mind game with consumers that is slightly different from what we've seen in the past. Some companies assume that the consumer doesn't have any money. But now they're learning that that's not the case. Consumers still do have money — at least many do — but the reason that they're not spending it is because they're afraid they may lose the money in the future.
- Martin Lindstrom
Useful link:
www.martinlindstrom.com
A very interestingly insightful interview.
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