Want to Save Some Money? Shop Without Touching
http://www.time.com/time/business/article/0,8599,1889081,00.html
When you touch something, you instantly feel more of a connection to it. That connection stirs up an emotional reaction — 'Yeah, I like the feel of it. This can be mine.' And that emotion can cause you to buy something you never would have bought if you hadn't touched it.
- Suzanne Shu
Useful link:
www.journals.uchicago.edu/toc/jcr/current
How true!
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