The hot money is in live performance
http://www.ft.com/cms/s/0/0e771af6-0813-11de-8a33-0000779fd2ac.html?nclick_check=1
Be they music, comedy, literature or theatre, stage shows of all varieties seem to be in decent health, considering the overall state of discretionary spending. In spite of the ubiquity of video and music online, audiences still appreciate the experience of being there in person – witnessing an artistic happening in the flesh – and are willing to pay for the privilege.
- Luke Johnson
Useful links:
www.lukejohnson.org
www.riskcapitalpartners.co.uk
Spot on. I-was-there effect is immersive and many go the extra mile to experience it, even in hard times. I have done it.
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