Silver Marketing Initiative

The Silver Institute today announced that it will launch a consumer-marketing element as part of its wide range of industry programs. The 'Silver Marketing Initiative' (SMI) will combine a media and grassroots campaign to increase awareness and encourage consumer purchases of sterling silver jewelry. It will also educate the consumer and trade press on sterling silver and be a source of market information and product news on sterling silver. Go to www.silverinstitute.org for further information.