According to wine merchants, Berry Brothers & Rudd, China is set to become the world's largest producer of bulk wine in 50 years time as well as a major force in fine wine + global warming will cause a radical shake-up of the industry. Can the Europeans, especially the French, Americans, and Australians compete with the Chinese?
Useful link:
www.bbr.com
In 50 years, consumers will ask for wine by the brand name or flavour and won't know, or care, where it has come from.
- Jasper Morris
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