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Wednesday, June 18, 2008

Recession Proof Shoppers

I found the article on research-proof shoppers @ http://www.brandweek.com/bw/news/apparelretail/article_display.jsp?vnu_content_id=1003813502 intriguing. What drives women to buy expensive goods? I guess it must be quality, designs, service, prestige, success and confidence.

Useful links:
www.elle.com
www.brandweek.com
www.surveysampling.com

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