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Wednesday, June 18, 2008

Design Thinking

Tim Brown is a British-born designer who is now CEO of the design group called Ideo, based in Silicon Valley California. He has a fascinating article, in the June Harvard Business Review, urging organisations to embrace what he calls Design Thinking.

Useful links:
www.ideo.com
http://mitworld.mit.edu/video/357
http://en.wikipedia.org/wiki/Design_thinking

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