Translate

Monday, June 16, 2008

The Chinese Affluent + Brand Preference

According to surveys conducted by MasterCard Worldwide, the affluent mainland Chinese consumers preferred jewelry brands were (1) Chow Tai Fook (2) Cartier (3) Chow Sang Sang + Hong Kong remained the most preferred shopping location.

Useful links:
www.chowtaifook.com
www.cartier.com
www.chowsangsang.com
www.mastercard.com

I think disposable income, product knowledge, education, and travel may have helped the affluent mainland Chinese to understand the difference between quality and brand.

No comments: