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Thursday, May 22, 2008

Jewelers Row

Visit Bangkok, Bombay, Hong Kong, Singapore, New York, Tokyo, London, Paris, Antwerp, Amsterdam etc, it makes an interesting study in the economics of marketing to visit the collection of dozens of jeweler shops all crowded into a couple of blocks. Why?

Read this blog @ http://www.philadelphia-reflections.com/blog/1071.htm

It must be pretty boring to sit all day every day in a little shop that makes one or two sales a week, except at special holidays. One jeweler I know has a portable computer under the counter and spends a lot of time day-trading , which is buying stocks in the morning and selling them in the afternoon. Although competition in the district goes well beyond vigorous, there is an active fraternity of jewelers in the area, steering customers to each other when they don't have a requested item themselves, eating lunch at one of the local bistros, exchanging gossip of the trade, carefully observing the traffic up and down the sidewalks. And then, you can always have your wife, daughter or neighbor sit on a high stool in front of the counter. Trying on jewelry.

How true!

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