De Beers says it plans to launch the world’s leading diamond brand Forevermark via carefully selected jewelers in Asia/South Africa + it's own independent grading laboratories in Belgium and England using proprietary technology exclusively for Forevermark diamonds.
I think this concept will definitely re-assure diamond consumers of all ages at a cost (if they don't care).
Useful links:
www.forevermark.com
www.debeersgroup.com
www.dtc.com
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