I found Sungevity's business model very interesting because the web-based system evaluates the solar potential for a given home via satellite data (Microsoft Virtual Earth), provides an estimate of how much the system will save them over 25 years, the prospective increase in the value of their home, and simulated imagery of what their home might look like after solar panels are installed--all that (the calculations for preparing the estimate) in about 10 to 15 minutes.
This is definitely an impulse buy + I liked it.
Useful link:
www.sungevity.com
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