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Monday, April 21, 2008

Personality Not Included

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava is a great book that leads you through the process of properly building a company personality + he explains it all in a practical, understandable way.

I liked it.

Useful link:
www.personalitynotincluded.com

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