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Saturday, March 15, 2008

Certifigate: Upgrading The Jennifer Lopez Pink

Chaim Even Zohar writes about the colors of certifigate + the lack of universal nomenclature on the wording of the various color grades + the GIA monopoly on color grades + the consumer's dilema + other viewpoints @ http://www.idexonline.com/portal_FullEditorial.asp

Chaim Even Zohar is the 'natural' voice--not only for the trade but also for the consumers + he has written vividly as to what goes on behind the scene + at times I wonder whether the concept of diamond grading is an idiot's game + the consumer is but one of the victims of GIA’s certifigate + the far greatest damage was done – and still is being done + as he rightly put it, in the small colored goods community, it had become apparent that if you didn’t play the game and were out of favor with the GIA’s power brokers, you really had no chance of staying in the business. Shocking!

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