The Story Of Psychology

The Story of Psychology by Morton Hunt is a great book + gem dealers, jewelers + art dealers should read not only to bring people alive from the depth of ignorance but also to analyze their own behavior.

Here is what the description of The Story of Psychology says (via Amazon):
Socrates, Plato, Descartes, Spinoza, Mesmer, William James, Pavlov, Freud, Piaget, Erikson, and Skinner. Each of these thinkers recognized that human beings could examine, comprehend, and eventually guide or influence their own thought processes, emotions, and resulting behavior. The lives and accomplishments of these pillars of psychology, expertly assembled by Morton Hunt, are set against the times in which the subjects lived. Hunt skillfully presents dramatic and lucid accounts of the techniques and validity of centuries of psychological research, and of the methods and effectiveness of major forms of psychotherapy. Fully revised, and incorporating the dramatic developments of the last fifteen years, The Story of Psychology is a graceful and absorbing chronicle of one of the great human inquiries—the search for the true causes of our behavior.