Sense Of Smell

Retail jeweler (s) are on the scenting bandwagon because consumers are more likely to linger in a store that smells nice + increased browsing time raises the chances that consumers may make a purchase + I think the scenting evolution may be the tip of the iceberg--a unique tool to create customer loyalty.

A few interesting facts about our sense of smell:
- People recall smells with about 65% accuracy after a year, compared to 50% for visual recall of pictures after about three months.
- A woman's sense of smell is keener than a man's.
- Your sense of smell is least acute in the morning; ability to perceive odors increases as the day wears on.
- The average human being is able to detect about 10000 different odors.
- No two people smell the same odor the same way.

Useful link:
www.senseofsmell.org