Katie Hafner writes about Louis Rossetto, the co-founder of Wired magazine + the application of the language of high-technology business to chocolate making + the story of Tcho dark chocolate + other viewpoints @ http://www.nytimes.com/2007/12/10/technology/10chocolate.html?_r=1&ref=business&oref=slogin
Useful link:
Tcho.com
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