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Friday, December 21, 2007

Burmese Ruby Vs Consumers

This is the real story. Many consumers don't see the link between Burmese rubies and human rights abuses in Burma. Those who are aware of the problems in Burma can't make up their mind, especially the gem trade, because rubies are special and more than 90% come from Burma, with treatments done in Thailand, at an affordable cost. Consumers love cheap but beautiful rubies.

Many consumers are even confused with gem lab reports on origin and treatments. What's surprising to me is that there are many gem schools + labs at all major cities in the world + the internet provides free info on gemstones, treatments, synthetics, human rights issues, mining, child labor and so on, and yet when you talk to consumers on important issues related to high value gems such as rubies, especially Burmese, you see 'momentary autism'. They just go blank--inert. Sometimes it's yes yes, no no situation. It looks like no one knows how to connect the dots.

What do you think?

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