Import Ban On Burmese Gemstones

Jewelers of America (JA) represents 11,000 member stores in the US. They are asking the U.S. Congress to amend the Burmese Freedom & Democracy Act of 2003, which bans the importation of products from Burma, so that it includes gemstones mined in that country. JA wants effective democratic reforms in Burma. They also want to make sure the sourcing of gemstones are done the right way. Even though the US may be perceived as the largest consumer market for gems and jewelry, I think the industry as whole should take a common stand and find innovative/practical/realistic ways to enforce compliance rules and regulations. No one has ever come up with a brilliant plan/ideas to do so instead it's hard talk with no results. Only an educated consumer (s) could make the big difference. If they stop buying, then there is no business for Burmese stones. It's Catch-22. Many businesses will go under. What's Plan B? What are the alternatives?