How To Sell More Diamonds

Finding a good salesperson is as rare as hen's teeth. They are a dying breed or endangered species. Naturally a good salesperson must have analytical skills to satisfy a customer. The customer (s) may or may not be familiar with diamonds. From my experience on the field even knowledgeable salesperson does stupid things. I would describe it as momentary autism (Malcolm Gladwell jargon). They just go blank or inert. If you talk to the experts they would say: you should be tactful, diplomatic, must have insight to read face (s) + mind (s), have zen-like patience, and perseverance + a pleasing personality, approachable + speak simple and precise language to communicate and so on.

In my view, with all the information in the world + non-stop training about diamonds, treatments, synthetics and imitations, what is important is to have the innate ability to connect the dots. I know there are many diamond salesperson who don't like diamonds. For them it's a job--period. I am always intrigued by the great spiritual leaders of the past. How did they communicate with the masses? Look at Jesus and Buddha. In my view they were good salesperson, in a different way. They knew how to connect with people. They knew how to interpret complex concepts in simple language + sell ideas. I think this is what is lacking in today's diamond salesperson. Diamond salespeople must have a memorable face not a poker face.

How To Sell More Diamonds (continued)