Blink

Good Books: I have read Blink by Malcolm Gladwell, and here is an excerpt from the book.

Trust your instincts

Don’t think—blink

An art expert sees a ten million dollar sculpture and in a flash realizes it is fake. A fire fighter makes a split-second decision to get out of a blazing building just before it collapses. A marriage analyst studies a fifteen-minute video of a couple and accurately predicts whether they will stay together. A police officer reads a life-or-death situation in the heat of the moment. A speed dater suddenly clicks with the right person…..

Blink is all about those moments when we ‘know’ something without really knowing why, and how this ability is one of the most powerful we possess. A snap judgment made very quickly, Malcolm Gladwell reveals, can actually be far more effective than one made deliberately and cautiously. By blocking out what’s irrelevant and focusing on narrow slices of experience, we can read a seemingly complex situation in the blink of an eye—and discover a radically new way of understanding the world.

This book show us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of ‘blink’ could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.

You will never think about thinking in the same way again.

The concept is not new but the application is. I would very much like the concept applied in the gem and jewelry context + other businesses where 'impulsive buy' is the norm + when you see something you like, you respond. It's spontaneous. Perhaps a unique blink concept? Could be. Anyway it was fun reading the book.