Gabi Tolkowsky writes:
Why do people buy diamond? Because they are valuable? Perhaps. Because they are so rare? May be tomorrow we will find a big mine. Emotions are very individual. Everybody feels something different. Every diamond is an individual. People who cut diamonds are following the transformation from rough to something beautiful; that’s the challenge. Cutters continue to challenge their knowledge to create beauty. Today you must combine what you do with money considerations. Diamond cutters are tackling an expensive item with the challenge of creating beauty that consumers will want and will buy.
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