C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid writes:
The bottom of the pyramid is comprised of 5 billion underserved and unserved people. It is not a monolith--there are many demographic layers within it--and it's not just the poorest of the poor. But I'm not interested in the pseudo-efficiency of trying to precisely measure poverty. I'm interested in business innovations that will bring the BOP (bottom of the pyramid) into the market-driven economy.
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