The Color Handbook

By E P Danger
Gower Technical Press
1987 ISBN 0-291-39717-4

Gower Technical Press writes:

In commercial situations, choice of color should never be simply a matter of preference. Choosing the right colors for the right applications directly affects performance in the marketplace. Color can also influence productivity.

The Color Handbook is a permanent and unique handbook for all those concerned with the marketing, selling and productivity aspects of color. There is no other source of reference which covers the same breadth of field, or which contains so much invaluable information in such a succinct form.

Author Eric P Danger draws on the experience and knowledge gained over nearly 30 years as a leading Color Research consultant. Here, in readily accessible terms, he explains the many attributes and characteristics of color, and its importance in the marketplace and the work environment. It is essential reading for those seeking a practical basis for choosing colors which will help achieve maximum sales and provide the best possible conditions in the workplace.

The Color Handbook includes a guide to color principles, color selection techniques, color usage and color trends as they apply to consumer and industrial products, graphical applications, productive and selling environments. A particularly useful section is the comprehensive Color Index, subdivided by hue and analyzed under nearly 100 different headings.

Managers who are responsible for the selection of color in selling applications will find this book extremely useful. It is also intended to help those who are concerned with choice of color as it relates to the likes and dislikes of customers and clients. Advertising agents, architects, designers, interior decorators and decorating contractors and retailers will all find much that is of value to their business within these pages.

It aims to supply answers to the questions that arise in the course of everyday work involving color, giving the user the knowledge and confidence to make the right decisions.

About the author
Eric P Danger has been an independent color research consultant since 1975. He has written numerous reports and articles for the trade and technical press on various aspects of color and marketing. He is also the author of two further titles in this field, Selecting Color for Print and Selecting Color for Packaging.