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Tuesday, January 02, 2007

Edie Weiner: Trend Analyst

(via) Amber Michelle writes:

Edie Weiner, Futurist and Trent Analyst, President, Weiner, Edrich, Brown, Inc.

“Agent of the population is a huge trend. There are so many people over the age of 60 and we know nothing about them. They have spending power—they are spending on vacations, trips, and grandkids,” comments Weiner. This is an important trend to watch going forward. The first of the Baby Boomers turned 60 in 2006, which translates to 7918 people turning 60 each day in the U.S. By 2030, it is expected that about one in five Americans will be 65 or older.

The U.S is also becoming more of a nation of immigration, says Weiner. “There are more and more immigrant births in the U.S, especially from Latin America and Asia. This is creating a change from European culture.”

More couples are adopting foreign babies, which is creating more multicultural households. “These couples bring in Chinese or African babies to middle-class, conservative neighborhoods in Middle America,” says Weiner, “ and it changes people’s views on the world. Many of these households are intercultural and are trying to connect with both cultures.”

An increasing number of high school dropouts will create a lot of issues, Weiner predicts. “The ‘No Child Left Behind’ program is forcing every kid to be college material and those who aren’t, are not being accommodated. They are being told that there is no place for them. It will create a huge problem in that there will not be enough good people to fill service jobs.”

Source: http://www.rapaport.com

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